World’s Leading Operations team by your side

Founded in 2017, our team has helped numerous companies expedite growth and scale profitably using our in-depth domain knowledge, industry-leading technology platforms and ‘boots on the ground’ operational leadership.

Your Partner in growth.

A unique blend of operators and analytical strategists, our team is composed of top experts with extensive experience from Amazon, FedEx, and other leading companies. We help clients accelerate profitable growth through brainstorming and hands-on understanding of their specific operating models. We have a commitment to client-centered growth and stay with you until the business objective is achieved.

Consultants delivering profitable growth, fast.

Meet The A-Team

The Advatix team consists of top industry experts that expedite operational transformation through
quick problem solving and applying proven practices. Team members bring diverse backgrounds
and experiences that share the common goal of relentless commitment to our clients’ success.

Manish Kapoor

Founder & CEO

Manish Kapoor founded Advatix after 25 years of senior leadership roles at various organizations including Amazon and…

Read More

Sam Vahie

President &
Chief Consulting Officer

Sam Vahie is the President & Chief Consulting Officer at Advatix. He is one of world’s top authorities on Supply Chain Design and Analytics, with a PhD in Artificial Intelligence from University of Arizona, MBA from Kellogg and over 30 years of experience in designing advanced supply chains.

Read More

Bill Teller

Chief Logistics Officer

Bill Teller is the Chief Operations Officer at Advatix. Bill is acclaimed with launching and operating the very first Amazon Last Mile delivery station in the US. He led the operational expansion of Amazon Fresh and Amazon Logistics (AMZL) – where he teamed up with Manish Kapoor. Bill also lead operations at Amazon Fulfillment Centers.

Read More

Ashish Chadha

Chief Information Officer
& CEO APAC

Ashish Chadha is the Chief Information Officer and CEO APAC in India. Ashish has over two decades of experience in leading teams that develop technologies for business growth. Ashish has also been an entrepreneur since the age of 21 founding and successfully running businesses in retail, fashion, and food industries before launching Brainworks Technologies.

Read More

John Cordova

Chief Human Resources Officer

John Cordova is the Chief Human Resources Officer at Advatix. As a successful business leader with over 25 years of experience across a wide variety of business environments, John has been instrumental in driving the growth at companies such as Robbins Brothers, TACORI, Ever After, Appelt’s Diamonds and Walker Zanger.

Read More

JEFF HELMS

Vice President of Operations Execution

Jeff Helms serves as the Vice President of Operations Execution with extensive experience in Operations Leadership at Amazon Fulfillment and Amazon Logistics, and Deliv, with deep last mile operations expertise. Before joining Advatix, Jeff served as the Vice President of Operations for Deliv, a crowd-sourced same day delivery service provider, where he led their explosive growth from three to 35 major US markets. While there,

Read More

Pablo Unda

CEO of Advatix LATAM

Pablo Unda is the CEO of Advatix LATAM. He has 20 years of experience in supply chain management, logistics, fulfillment, and operations. He has worked for international 3PL companies for many of LATAM’s biggest telecom players.

Read More

Gerry Mercure

Vice President of Strategic Alliances

Gerry Mercure comes with 37 years in the Logistics space. He is the Vice President of Strategic Alliances at Advatix with responsibility for strategic business growth by promoting the unique combination of supply chain and logistics solutions offered by the Advatix team. Gerry’s approach begins with a deep understanding of customer needs and objectives as the foundation for comprehensive solutions to help clients transform their business and become market leaders.

Read More

Somil Katiyar

Vice President of Technology Solutions

Somil Katiyar is the Vice President of Technology at Advatix, a seasoned technology leader with two decades of experience across diverse industries, including Manufacturing, Banking, Insurance, Travel, and Hospitality. His expertise lies in creating innovative solutions that empower our customers to optimize and streamline their supply chain operations.

Read More

John McGuffin

Vice President of Product

John McGuffin is an accomplished operations and technology leader and currently holds the position of Vice President of Product at Advatix. With over 20 years of experience in technology implementation and operational management, including 15 years at Fry's Electronics and 7 years at Best Buy, John brings a wealth of expertise in technology solutions, operations, and supply chain.

Read More
×

Manish Kapoor

Founder & CEO

About

Manish Kapoor founded Advatix after 25 years of senior leadership roles at various organizations including Amazon and FedEx. At Amazon, he was the first person hired for the newly formed group “Amazon Logistics – AMZL” with the mission to build Amazon’s own logistics capabilities. Manish led last mile efforts worldwide including US launch of Amazon Fresh and Sunday Delivery.

CAREER

Manish has a career track record to lead industry transformations. He created the first in the US centralized command and control center for Last Mile at FedEx, with automated route optimization even before smart phones were mainstream.

The first 10 years of Manish’s career were in the Printing industry where he led the disruption of the check printing industry. He collaborated with Xerox R&D to develop a commercial digital printing technology solution to print check with magnetic toner. Manish also helped launch the first digital pre-press operation in India, prior to moving to the US. The Printing Industry recognized Manish’s contributions with the prestigious Global Xplorer award.

Manish also served as President and Chief Operating Officer at Cheetah Software Systems and Video Equipment Rentals.

So why did Manish start Advatix?

Over the years, Manish hired several of the top consulting companies always getting good recommendations but never the right support to execute. In addition, the number of companies that need help with eCommerce and Omni-Channel operations is growing every day. Thus, Advatix was formed to provide the real “boots on the ground” help by veteran eCommerce Operators and Strategists to unlock growth for its client companies. Many companies have already changed their growth trajectory with Advatix’s help and that number continues to grow every month.

“Starting Advatix is also natural. It’s going back to my roots since I come from a family of four generations of entrepreneurs. I have been training 25 years for this”, shared Manish.

“Starting Advatix is also natural. It’s going back to my roots since I come from a family of
four generations of entrepreneurs. I have been training 25 years for this”, shared Manish.

Education

  • • Supply Chain Strategy and Management Certification – M.I.T. (Massachusetts)
  • • MBA w/Honors (Magna Cum Laude) – Babson (Massachusetts)
  • • Master of Science w/Honors – Rochester Institute of Technology (New York)
  • • Bachelor of Engineering w/Honors – Pune University (India)
  • • LEAN/6-Sigma – Univ. of Texas, Dallas (Texas)
×
About

Sam Vahie is the President & Chief Consulting Officer at Advatix. He is one of world’s top authorities on Supply Chain Design and Analytics, with a PhD in Artificial Intelligence from University of Arizona, MBA from Kellogg and over 30 years of experience in designing advanced supply chains.

Career

Sam is an industry leader in strategy, value realization and product position, enterprise transformation, operations, analytics, and technology. Sam is an expert at Global Supply Chain Strategy & Analysis, Market Data & Research (POS, Panel, Trade & Market Analytics) and Customer Profiling, Costing & Analytics, with his industry focus being primarily in CPG, Retail, Consumer Electronics, and Telecom.

Prior to joining Advatix, Sam held several leadership roles at various organizations including Wilson Perumal & Co., Alvarez & Marsal, IRI, i2 Technologies and Infosys. Sam led and delivered supply chain strategy, consulting and solutions to Fortune 500 companies across multiple industries, driving hundreds of millions in operational savings for clients in Retail, Consumer and Telecom industries. Sam was also a founder of multiple start-ups in the analytics and mobile payment space.

Amongst many notable achievements for his customers, Sam led the effort at Frito-Lay for end-to-end supply chain planning (demand forecasting, production, distribution & logistics) and delivery solution that led to over $16M in annual savings. Sam also assisted Nortel and Lucent transition from manufacturing to solution configuration and solution delivery companies leading to over $100M in savings for each business (including one-time inventory reduction).

Sam has in-depth experience with POS and other market data, solutions, and payment technologies for Retail and CPG companies. While at IRI, he lead the first successful rollout of Liquid Data (a near real-time market data and analytics solution) across PepsiCo (marketing, finance and operations).

Education

  • MBA – Kellogg School of Management, Northwestern University (Illinois)
  • PhD/MS in Computer Engineering (Artificial Intelligence/Neurosci.) – University of Arizona
  • BS/BA in CIS & Business Admin (Hon. Program) – Belmont Abbey College (North Carolina)
×
About

Bill Teller is the Chief Operations Officer at Advatix. Bill is acclaimed with launching and operating the very first Amazon Last Mile delivery station in the US. He led the operational expansion of Amazon Fresh and Amazon Logistics (AMZL) – where he teamed up with Manish Kapoor. Bill also lead operations at Amazon Fulfillment Centers.

One of the top industry experts in eCommerce operations, Bill has also led operations at several Amazon Fulfillment Centers.

Career

Before joining Advatix, Bill served as Senior Vice President of Operations at Rent the Runway where he led the operations scaling of the company. Bill also served as SVP at Video Equipment Rentals where he led the charge over a national network of 25 fulfillment Centers and several hundred employees.

Bill also led a significant part of the operations at Frito Lay.

Bill is experienced in managing all aspects of operations for large and small companies along with deep hands-on experience in launching and growing start up business units in industries such as, logistics, food and beverage, and mixed media rentals. Bill is also well-versed in leading complex change management through coaching, mentoring, and team building.

“I enjoy helping others become strong operations leaders while rolling up my sleeves and solving with them”, says Bill. He gets straight to it as our clients have seen the significant impact he makes in a short time.

Education

  • BS – Education, Missouri Valley College, Marshall, MO.
×
About

Ashish Chadha is the Chief Information Officer and CEO APAC in India.

Ashish has over two decades of experience in leading teams that develop technologies for business growth. Ashish has also been an entrepreneur since the age of 21 founding and successfully running businesses in retail, fashion, and food industries before launching Brainworks Technologies. His team has developed many platforms and solutions for global companies based in the US, Europe, Asia, and Australia. Some companies that Ashish has served include Airtel, Hyundai, Nokia, bnp, Paribas, Belgium Satellite Services, Govt. of India, Cheetah Software Systems, Edelweiss, etc.

Career

Now at Advatix, he works closely with the US Office on business and technology strategies while taking charge of Advatix’s India operations as well its global Technology initiatives. He leads a team of some of the finest technologists and experts in Cloud, SAAS, Mobile Technologies, Visualization, Logistics, Advanced Business Intelligence and Analytics etc.

Being part of Advatix is such a blast. I get to be the entrepreneur I am and also solve the business and technology problems for our customers.

Education

  • MBA from building businesses
  • Bachelors from Jodhpur University
  • Tech geek since birth
×
About

Jeff Helms serves as the Vice President of Operations Execution with extensive experience in Operations Leadership at Amazon Fulfillment and Amazon Logistics, and Deliv, with deep last mile operations expertise.

Career

Before joining Advatix, Jeff served as the Vice President of Operations for Deliv, a crowd-sourced same day delivery service provider, where he led their explosive growth from three to 35 major US markets. While there, he created and matured systems and processes from onboarding new customers to driver training and retention, as well as network design, application evolution, and metrics reporting, all while maintaining an obsessive focus on meeting or exceeding customer expectations.

Prior to Deliv, Jeff supported the launch of the first Amazon Logistics Delivery Stations in North America, and then managed all of Amazon’s last mile operations in Southern California. He joined Amazon Logistics after several years with Amazon Fulfillment, where he led teams in the primary value streams, as well as in quality assurance and process improvement.

Jeff came to Corporate America after a 20-year career as a U.S. Army officer, during which he served in leadership positions of increasing responsibility in peacetime and combat.

Helms' experience building and managing scalable and reliable operations teams and processes makes him a natural fit to enable and empower Advatix Clients. His focus on ensuring an optimal customer experience and knowledge of developing safe and efficient processes that result in profitable per unit economics adds significantly to the difference Advatix makes for its clients.

Education

  • BS – United States Military Academy at West Point
  • MS – Long Island University
×
About

Gerry Mercure comes with 37 years in the Logistics space. He is the Vice President of Strategic Alliances at Advatix with responsibility for strategic business growth by promoting the unique combination of supply chain and logistics solutions offered by the Advatix team. Gerry’s approach begins with a deep understanding of customer needs and objectives as the foundation for comprehensive solutions to help clients transform their business and become market leaders.

Career

Before Joining Advatix, Gerry served as Vice President of Business Development for TForce. His extensive background includes over three decades of leadership experience in transportation and logistics with industry leading businesses including Mayne Nickless, Courier Express, Dynamex, and TForce. Gerry has led sales organizations with over one hundred sales associates and senior account management teams with responsibility for major customer relationships. He has had operational and P&L responsibility for large, multi-market transportation businesses. Gerry launched and directed the corporate training and development department for Dynamex utilizing web-based and classroom training methods.

Much of Gerry’s experience has been in developing final mile logistics solutions, considered to be the most challenging and most critical part of the supply chain. He has worked with clients ranging from new start-ups to fortune 1000 businesses, focused on helping customers to solve problems, create competitive advantages, and develop sustainable processes supporting business growth. His experience includes B to B and B to C logistics solutions across a wide range of industry sectors, always focused on creating value for the client.

Education

  • MA – Rutgers University
  • BA – Bucknell University
×
About

John Cordova is the Chief Human Resource Officer at Advatix. As a successful business leader with over 25 years of experience across a wide variety of business environments, John has been instrumental in driving the growth at companies such as Robbins Brothers, TACORI, Ever After, Appelt’s Diamonds and Walker Zanger.

Career

John has broad experience in national and international operations and specializes in training development and delivery, organizational architecture, recruiting, compensation development, strategic culture management, product training development, strategic planning, executive growth and development, Call Center Operations and e-Commerce. Whether leading a retail company through significant growth or being a key business driver at major wholesale and manufacturing enterprises, John's successes have stemmed from effectively assessing needs and then developing and implementing effective Human capital systems encompassing the organizational design, recruitment, hiring and training of effective teams, and the creation of innovative, long-term “people” solutions. His programs and initiatives have reshaped the way businesses perform when it comes to running their operations providing their value to their customers.

While serving in the US Army, John found his passion for assessing opportunities, distilling the stages and solving for success. “Every solution depends on the application of talent. Our focus should always be on identifying the right talent enabling the best in them for present and future opportunities”, says John.

Education

  • BSBA and MBA from University of Phoenix, LA Campus
×
About

Somil Katiyar is the Vice President of Technology at Advatix, a seasoned technology leader with two decades of experience across diverse industries, including Manufacturing, Banking, Insurance, Travel, and Hospitality. His expertise lies in creating innovative solutions that empower our customers to optimize and streamline their supply chain operations.

Career

Somil's career is characterized by his commitment to delivering business value through technology. He has successfully led transformative technology programs and process reengineering initiatives in dynamic markets.

Notably, Somil played a pivotal role in creating the Loss Control System for Nationwide Insurance Enterprise in the USA, resulting in significant efficiencies and a premium uplift.

He also spearheaded the establishment of the Testing Center of Excellence at Infosys, positioning it as a world-class testing organization.

Before joining Advatix, Somil managed operations at his family-owned business, focused on warehousing and food processing. He also made significant contributions at Nationwide Insurance, concentrating on software development and maintenance, and at Interglobe Technologies, where he played a crucial role in developing next-generation service offerings.

His wealth of experience, business acumen, and technical prowess position him to lead the charge in developing cutting-edge technology solutions that address our clients' unique challenges and help them achieve supply chain excellence. 

Somil's commitment to delivering value through technology aligns perfectly with Advatix's mission to revolutionize supply chain management.

Education

  • MBA – Bowling Green State University, USA
  • Six Sigma Black Belt – Air Academy, USA
  • Associate, Project Management – George Washington University, USA
  • PMP – Project Management Institute
  • BA(H) Economics – University of Delhi
×
About

Pablo Unda is the CEO of Advatix LATAM. He has 20 years of experience in supply chain management, logistics, fulfillment, and operations. He has worked for international 3PL companies for many of LATAM’s biggest telecom players.

Career

Pablo began his career as a risk and business management consultant with Arthur Andersen. After earning a Bachelor of Business Administration degree from Universidad de Santiago de Chile, he completed a master’s degree in logistics and quality control from Instituto de Directivos de Empresa (Spain). He also obtained two certifications from the MIT Sloan School of Management in Supply Chain Strategy and Management Business Process Design for Strategic Management.

Pablo led the creation and operation of seven fulfillment and distribution centers in Chile. He also launched the first automated storage solution (VLM) with PTL technology for the industry. Additionally, his responsibilities as a Country and Operations Manager included leading national supply chains for organizations such as Telefónica-Movistar, América Móvil-Claro, Nextel, and Motorola. He created and operated one of the first complex repair labs for mobile phones in LATAM, servicing Kyocera and Nokia.

Pablo also managed various business’ due diligence in Peru, Chile, Colombia, and Panama for Starlogistics, driving the growth of the holding in LATAM. Most recently, Pablo provided advisory services via his own private boutique consulting, focusing on innovation in logistics and operations. He also worked as a business and logistics consultant for telecom, pharma, energy, and 3PL companies.

Education

  • Coursework in Engineering & Economics (Venezuela)
  • Bachelor of Business Administration (Chile)
  • Master’s Degree in Logistics and Quality Control (Spain)
  • Business Process Design for Strategic Management Certificate (USA)
  • Supply Chain Strategy and Management Certificate (USA)
×
About

John McGuffin is an accomplished operations and technology leader and currently holds the position of Vice President of Product at Advatix. With over 20 years of experience in technology implementation and operational management, including 15 years at Fry's Electronics and 7 years at Best Buy, John brings a wealth of expertise in technology solutions, operations, and supply chain.

Career

During his tenure at Fry's Electronics, John played a pivotal role in the successful launch of same-day delivery services from retail locations. He led the design and implementation of a unified platform that effectively utilized both their internal delivery fleet and partner last-mile carriers. Under John's leadership, strategic changes to technology platforms and operations were successfully implemented to transition the fulfillment of online orders from a single distribution center to all retail locations. This initiative resulted in reduced delivery time, lower costs, increased customer satisfaction, and improved inventory management.

John's contributions at Fry's Electronics extended beyond delivery services. He made significant enhancements to various operational aspects, including all aspects of ecommerce and fulfillment, metrics reporting, talent acquisition, and inventory management. John served as an executive leader simultaneously overseeing operations at the fulfillment center, call center, and multiple retail locations nationwide. His dedication to continuous improvement, coupled with his ability to build strong teams and develop capable leaders, drove significant success for the organization.

In addition to his expertise in technology and operations, John possesses extensive knowledge in areas such as retail, innovation, logistics, and supply chain. He is highly skilled in implementing robust processes and scaling operations, leveraging his 6-Sigma training and experience.

As the Vice President of Product at Advatix, John's extensive knowledge and leadership capabilities contribute to the company's success in providing exceptional operational solutions to Advatix’s Customers.

Education

  • Associate of Science - AS - Heartland Community College
  • Computer Science - Illinois State University
VIEW
Close