• Business Transformation
  • Technology
  • Operations

How to Keep Your Customers Informed & Satisfied in Freight and Logistics Customer Service

  • Febuary 3, 2023
  • 5 Min Read

T The logistics industry is constantly evolving and facing increased complexity in today’s times. With factors such as supply chain issues, political instability, and market inflation, businesses are often left wondering about their future direction.

In such uncertain times, maintaining relationships with customers has become a massive challenge. The interactions between customers and transportation or logistics brands can significantly impact the provider’s reputation, and in turn, their profitability and growth.

Transportation and logistics companies must deal with numerous challenges, such as missing tracking information, lost packages, weather delays, customs paperwork, rate increases, and cultural differences. These challenges can cause stress for their clients who invest heavily in transit.

To address these challenges, logistics companies must incorporate five key components of customer service into their customer lifecycle to retain and expand their client portfolio.

1.Omnichannel Customer Support

Omnichannel customer service provides customers with a seamless, integrated experience across multiple channels of communication. Companies must provide consistent and personalized experience, regardless of which channel the customer chooses to use.

Omnichannel customer service allows companies to meet customers where they are and provide them with a convenient and personalized experience. By providing an omnichannel experience, companies can improve customer satisfaction, reduce customer effort, and build stronger customer relationships.

2.24×7 Operations

Transportation and freight companies operate in a global marketplace where customers are in different time zones. Providing 24×7 customer support ensures that customers can reach out for assistance whenever they need it, regardless of their location or time zone.

3.Multilingual Support

Transportation and freight companies operate in a global marketplace and deal with customers who speak different languages. By offering multilingual customer support, businesses can cater to a wider range of customers and communicate effectively with them.

Multilingual customer support also helps improve cultural understanding between businesses and their customers. Ultimately, multilingual customer support leads to increased customer satisfaction.

4.Track and Trace

With track and trace customer support, businesses can identify potential issues with shipments before they become major problems. This allows them to proactively address the issue and provide solutions to customers before they even know there’s an issue, which can further enhance customer satisfaction.

Track and trace customer support also enables businesses to communicate more effectively with customers by providing up-to-date information on shipment status. This ensures that customers are always informed and can plan accordingly.


When evaluating your customer service organization, it’s important to consider how they impact on your brand and customer satisfaction. Partnering with a CX-focused provider can help your company achieve growth and excellence. With Advatix CXMC Customer support team, transportation and logistics businesses can benefit from a seasoned team of experts with years of experience in the industry, helping them achieve their goals from start to finish.