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Our Team

The Advatix team consists of top industry experts that expedite operational transformation through quick problem solving and applying proven practices. Team members bring diverse backgrounds and experiences that share the common goal of relentless commitment to our clients’ success.

Jeff Helms VP, Operations Execution

Jeff Helms serves as the VP of Operations Execution with extensive experience in Operations Leadership at Amazon Fulfillment and Amazon Logistics, and Deliv, with deep last mile operations expertise.

Before joining Advatix, Jeff served as the VP of Operations for Deliv, a crowd-sourced same day delivery service provider, where he led their explosive growth from three to 35 major US markets. While there, he created and matured systems and processes from onboarding new customers to driver training and retention, as well as network design, application evolution, and metrics reporting, all while maintaining an obsessive focus on meeting or exceeding customer expectations.

Prior to Deliv, Jeff supported the launch of the first Amazon Logistics Delivery Stations in North America, and then managed all of Amazon’s last mile operations in Southern California. He joined Amazon Logistics after several years with Amazon Fulfillment, where he led teams in the primary value streams, as well as in quality assurance and process improvement.

Jeff came to Corporate America after a 20-year career as a U.S. Army officer, during which he served in leadership positions of increasing responsibility in peacetime and combat.

Helms' experience building and managing scalable and reliable operations teams and processes makes him a natural fit to enable and empower Advatix Clients. His focus on ensuring an optimal customer experience and knowledge of developing safe and efficient processes that result in profitable per unit economics adds significantly to the difference Advatix makes for its clients.


  • BS – United States Military Academy at West Point
  • MS – Long Island University
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