Meet The A-Team

The Advatix team consists of top industry experts that expedite operational transformation through quick problem solving and applying proven practices. Team members bring diverse backgrounds and experiences that share the common goal of relentless commitment to our clients’ success.

Jeff Helms VP of Operations Execution

Jeff Helms serves as the VP of Operations Execution with extensive experience in Operations Leadership at Amazon Fulfillment and Amazon Logistics, and Deliv, with deep last mile operations expertise.

Before joining Advatix, Jeff served as the VP of Operations for Deliv, a crowd-sourced same day delivery service provider, where he led their explosive growth from three to 35 major US markets. While there, he created and matured systems and processes from onboarding new customers to driver training and retention, as well as network design, application evolution, and metrics reporting, all while maintaining an obsessive focus on meeting or exceeding customer expectations.

Prior to Deliv, Jeff supported the launch of the first Amazon Logistics Delivery Stations in North America, and then managed all of Amazon’s last mile operations in Southern California. He joined Amazon Logistics after several years with Amazon Fulfillment, where he led teams in the primary value streams, as well as in quality assurance and process improvement.

Jeff came to Corporate America after a 20-year career as a U.S. Army officer, during which he served in leadership positions of increasing responsibility in peacetime and combat.

Helms' experience building and managing scalable and reliable operations teams and processes makes him a natural fit to enable and empower Advatix Clients. His focus on ensuring an optimal customer experience and knowledge of developing safe and efficient processes that result in profitable per unit economics adds significantly to the difference Advatix makes for its clients.

Education

  • BS – United States Military Academy at West Point
  • MS – Long Island University
Meet Our Other Team Members
  • Manish Kapoor Founder and CEO

    Manish Kapoor founded Advatix after 25 years of senior leadership roles at, various organizations including Amazon and...

  • Sam Vahie SVP of Supply Chain and Analytics

    Sam Vahie is the Senior Vice President of Supply Chain Strategy and Analytics at Advatix. He is one of world's top...

  • Bill Teller SVP of Operations Practice

    Bill Teller is the Senior Vice President of Operations Execution at Advatix. Bill is acclaimed with launching and operating...

  • Ashish Chadha HEAD OF APAC AND GLOBAL TECHNOLOGY

    Ashish Chadha is the Head of Advatix APAC and the Global Technology in India. With over two decades experience...

  • Tom Baker VP OF OPERATIONS SOLUTIONS

    Tom Baker is the Vice President of Operations Solutions at Advatix. Tom is celebrated for successfully designing and launching...

  • Gerry Mercure VP OF CLIENT SERVICES

    Gerry Mercure comes with 37 years in the Logistics space. He is the Vice President of Client Services at Advatix with responsibility...

  • Evan Dean Chief of Staff

    Evan Dean is the Chief of Staff at Advatix leading all business development efforts as well project management to make...

  • Robin Girard Director of Technology Solutions

    Robin Girard is the Director of Technology Solutions at Advatix. Robin is celebrated with having launched FedEx SameDay® City; the first...

  • Mike Blair DIRECTOR OF LOGISTICS SOLUTIONS

    Mike Blair is Director of Logistics Solutions at Advatix and leads the charge for logistics innovation and cost optimization...

  • Rod Jaraiedi Director of Client Services

    Rod Jaraiedi is the Director of Client Services at Advatix and responsible for making sure that Clients take full advantage of the Advatix...

  • Dene’ Jolly Director of Organization Design and Talent Solutions

    Dene’ Jolly serves as the Director of Organization Design and Talent Solutions at Advatix where she is responsible for...

  • James Tiensvold Director of IT Solutions

    James Tiensvold serves Advatix as the Director of IT Solutions and leads the design and implementation of Information Technology for our clients. He comes...

  • Phylliss Lundquist Director of Operations Solutions

    Phylliss Lundquist is the Director of Operations Solutions at Advatix and responsible for deployment of new programs and scaling up of operations...